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AI call scoring: turn every sales call into a coaching session
Onoff Business AI scores your recorded sales calls on 10 criteria, from needs discovery to closing. Each rep gets an overall score, a rating per skill and personalised tips to improve on the next call.
How AI call scoring works
1. Every call is transcribed
Inbound and outbound calls are transcribed automatically, with no setup for your reps.
2. The AI scores each call on 10 sales criteria
Each conversation gets an overall score and a detailed breakdown by skill, from rapport building to objection handling and closing.
3. Reps get personalised coaching tips
Alongside the score, each rep sees what went well, what to improve and specific recommendations for the next call.
AI-powered automated call analysis for enhanced performance
Administrators can customize the weighting of each criterion (from 1 to 5) to adapt the analysis to their commercial reality.
Evaluations are automatically synchronized between the B2B Console and the Web App, ensuring a simple, seamless, and centralized view of call performance across all platforms
Centralized Quality Performance Dashboard
Gain a high-level overview of your team’s evaluated call performance with a centralized dashboard that tracks evaluation trends and performance distribution. Specifically designed for the Max Plan, this tool allows managers to monitor evaluated call counts by type (inbound vs. outbound) and analyze overall quality ratings—from “Excellent” to “Improve”—to ensure consistent customer experiences.
Skill-Based Performance Analytics
Drill down into the specific strengths and weaknesses of your team by analyzing performance across predefined call skills, such as objection handling, rapport building, and closing. The dashboard provides a detailed view of user performance, listing overall scores and individual skill metrics to help managers identify top performers and target specific coaching opportunities. Managers can sort the table by overall score or by individual skill metrics to quickly identify performance patterns
Dynamic Trend Tracking and Coaching Insights
Visualize how your team’s quality evolves over time with dynamic trend charts that update based on your selected date range and department filters. By regularly tracking quality patterns and performance fluctuations, managers can measure the direct impact of coaching interventions and ensure long-term improvement in communication standards.
Stop guessing how your sales calls went
Without call scoring, coaching depends on the few calls a manager has time to hear. Onoff Business gives every rep clear, consistent feedback on their sales calls.
- Managers listen to a few calls
- Feedback depends on who reviews
- Reps wait for coaching sessions
- Skill gaps stay hard to spot
- Any recorded sales call can be scored
- Same 10 criteria for every rep
- Detailed feedback right after the call
- Ratings per skill show where to coach
The 10 criteria behind every score
Greeting and rapport · Needs discovery · Customer qualification · Value proposition · Impact highlighting (SPIN) · Objection handling · Negotiation · Call control and flow · Closing and next steps · Communication skills
Each criterion is rated Excellent, Good, Fair or Improve, with the rationale behind the rating and tailored advice.
More features
Somebody leaving the company? Reassign a number to another employee in a few clicks.
Transfer your current business numbers to Onoff Business in a few simple steps.
Buy credit and give your teams the flexibility to call premium numbers and make international calls.
What is AI call scoring?
AI call scoring uses artificial intelligence to transcribe and analyse sales calls, then rate them against set criteria such as rapport, objection handling and closing. It gives every rep consistent feedback without a manager listening to every call.
What criteria does the AI use?
Each call is scored on 10 sales criteria, including rapport building, objection handling and closing. Administrators can set the weight of each criterion from 1 to 5 to match their sales process.
Can I adapt the scoring to my sales process?
Yes. You decide how much each criterion counts towards the overall score, so the analysis reflects how your team actually sells.
Where do reps see their scores?
In the Onoff Business Web App. Evaluations sync automatically with the B2B Console used by managers.
Which plan includes AI call scoring?
The team performance dashboard is available on the Max plan.
Does AI call scoring replace sales managers?
No. It gives managers a full picture of every call so they can spend their time coaching, rather than listening to recordings to find what to coach on.
How do I get started?
Book a demo and we’ll show you call scoring on real calls and help you set up your criteria.