Introducing AI Call Evaluation: The Future of Sales Coaching is Here!
Stop guessing and start coaching with surgical precision.
At Onoff Business, we know that better sales performance starts with better feedback. That’s why we’re thrilled to announce the launch of AI call evaluation and the companion Comparison feature—two powerful tools designed to bring unprecedented structure, objectivity, and actionable insight to your sales coaching process.
Available now on the MAX plan, this new suite is set to transform how managers review calls, how salespeople grow, and how organizations achieve peak performance.
🧠 What is AI call evaluation?
AI call evaluation gives sales managers and agents and teams a structured, objective way to analyze sales calls.
Every call is automatically transcribed, evaluated, and scored across 10 proven sales performance parameters. It’s the end of subjective call reviews and the beginning of clear, data-driven growth.
Why You’ll Love It:
| Benefit | Impact for Your Team |
|---|---|
| Objective Feedback | Calls are scored against best-practice frameworks like SPIN, MEDDIC, Challenger, and Sandler. |
| Actionable Insights | Every score (1–5) comes with a written rationale, a confidence level, and an actionable coaching tip or positive reinforcement. |
| Custom Weighting | Managers can adjust the importance (weight) of each category—prioritizing compliance in banking or negotiation in SaaS. |
| Time-Saving | Automates performance reviews, reducing the heavy reliance on manual QA and freeing up manager time. |
The 10 Scoring Categories:
Your calls will be assessed on every critical step of the sales process, including:
- Greeting and Rapport Building
- Needs Discovery
- Customer Qualification
- Value Proposition Delivery
- Highlighting Impact (SPIN)
- Objection Handling
- Negotiation Skills
- Call Control and Flow
- Closing and Next Steps
- Communication Skills
📈 Coming soon📈 Comparison Dashboard: Holistic Performance Visibility
While AI call evaluation shines on individual calls, the Comparison feature aggregates these results to give you powerful, company-wide visibility.
This is the ultimate benchmarking tool for leaders.
Key Comparison Views:
- Company-Level Median: See how your organization is performing across all 10 selling skills. Identify company-wide weaknesses (e.g., poor Objection Handling) that need immediate training alignment.
- Salesperson Median: A simple, scannable table showing the median score for every salesperson across all 10 parameters and their overall General Score.
- Why the Median? We use medians instead of averages to reduce skew caused by outliers, ensuring a fairer comparison.
- Deep Dive: Every score in the comparison table is clickable, allowing managers to instantly investigate the underlying calls and find specific coaching examples.
Who Can Use It?
- Sales Leaders & Agents: To benchmark team performance and inform 1-on-1 coaching.
- Executives: To gain objective visibility into overall sales effectiveness and organizational growth.
- Salespeople (on MAX Plan): To see how you measure up against team medians and understand the company benchmark in key selling skills.
Next Steps: Start Coaching with Clarity
Ready to transform your sales performance reviews from subjective guesses into objective, actionable data?
MAX Plan users:
- Ensure Call Recording & Transcription is enabled for your team.
- Access the Comparison dashboards via the Statistics section.
- Encourage your team to get more calls evaluated for reliable, data-backed insights.
Every great sales team grows through feedback — but only when it’s clear, fair, and actionable. With AI call evaluation, your managers can finally coach with confidence, and your salespeople can grow with purpose. The future of sales coaching is structured, objective, and seamlessly integrated into your Onoff Business platform.
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