{"id":1885,"date":"2020-10-29T15:21:00","date_gmt":"2020-10-29T15:21:00","guid":{"rendered":"http:\/\/15.188.228.84\/?p=1885"},"modified":"2026-02-10T16:25:32","modified_gmt":"2026-02-10T15:25:32","slug":"transformation-numerique-pourquoi-changer-est-il-si-difficile","status":"publish","type":"post","link":"https:\/\/business.onoff.app\/fr\/blog\/actualite\/transformation-numerique-pourquoi-changer-est-il-si-difficile\/","title":{"rendered":"Transformation num\u00e9rique : pourquoi changer est-il si difficile ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1885\" class=\"elementor elementor-1885\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4d628c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c4d628c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ee594\" data-id=\"48ee594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce4a39 elementor-widget elementor-widget-text-editor\" data-id=\"3ce4a39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/blog\/\">\u2190 Blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fa9fd elementor-widget elementor-widget-image\" data-id=\"34fa9fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"522\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff.jpg\" class=\"attachment-full size-full wp-image-2180\" alt=\"\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff.jpg 940w, https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff-300x167.jpg 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff-768x426.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ef98c1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"58ef98c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-798c161a\" data-id=\"798c161a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36860bb7 elementor-widget elementor-widget-heading\" data-id=\"36860bb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformation num\u00e9rique : pourquoi changer est-il si difficile ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5078a63 elementor-widget elementor-widget-heading\" data-id=\"5078a63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les Fran\u00e7ais sont-ils r\u00e9fractaires au num\u00e9rique ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dc595 elementor-widget elementor-widget-heading\" data-id=\"39dc595\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Les Fran\u00e7ais sceptiques face \u00e0 l\u2019innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2033a74 elementor-widget elementor-widget-text-editor\" data-id=\"2033a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>90% des Fran\u00e7ais estiment que l\u2019innovation ne constitue pas forc\u00e9ment une am\u00e9lioration pour le quotidien (sondage Opinionay pour Amaguiz de 2018). Dans ce sondage, aucune des innovations num\u00e9riques ne suscite pleinement l\u2019adh\u00e9sion : ni les objets connect\u00e9s, ni les robots assistants domestiques, ou ni m\u00eame l\u2019Intelligence Artificielle. Beaucoup doutent de l\u2019impact positif de ces technologies sur nos soci\u00e9t\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087029c elementor-widget elementor-widget-heading\" data-id=\"087029c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5 domaines li\u00e9s au num\u00e9rique o\u00f9 la France accuse un retard<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3901a elementor-widget elementor-widget-text-editor\" data-id=\"6a3901a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une m\u00e9fiance qui se traduit au niveau de toute la soci\u00e9t\u00e9 et impacte la comp\u00e9titivit\u00e9 num\u00e9rique de la France. Selon l\u2019\u00e9tude men\u00e9e par la Commission europ\u00e9enne (The Digital economy and society index), la France se situe en dessous de la moyenne europ\u00e9enne sur les 5 domaines suivants :<\/p><ul><li>Connectivit\u00e9<\/li><li>Savoir-faire num\u00e9rique de la population<\/li><li>Usage des services num\u00e9riques<\/li><li>Digitalisation des entreprises et du d\u00e9veloppement du e-commerce<\/li><li>Services num\u00e9riques gouvernementaux.<\/li><\/ul><p>Cette d\u00e9fiance vis-\u00e0-vis de l\u2019innovation gr\u00e8ve la comp\u00e9titivit\u00e9 de la France. De plus, le besoin de transformation num\u00e9rique de la soci\u00e9t\u00e9 et des entreprises s\u2019est fait sentir avec la crise du Covid-19. Avec le confinement, de nouveaux process num\u00e9riques se sont mis en place. Ainsi d\u2019apr\u00e8s The Work survey par Service Now, 87% des cadres dirigeants en France d\u00e9clarent que la pand\u00e9mie a conduit leur entreprise \u00e0 revisiter les mani\u00e8res de travailler. Le rythme a \u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9 par la pand\u00e9mie, mais d\u00e9sormais, il faut trouver le bon \u00e9quilibre entre le besoin imm\u00e9diat qui s\u2019est fait ressentir durant le confinement et les changements plus profonds qui se poursuivent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7182152 elementor-widget elementor-widget-heading\" data-id=\"7182152\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Acc\u00e9l\u00e9ration de la transition num\u00e9rique, vers des services comme Onoff Business<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8adcd12 elementor-widget elementor-widget-text-editor\" data-id=\"8adcd12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez Onoff Business, nous avons vu nos clients face \u00e0 cette urgence. Avec le confinement, de nombreuses entreprises et associations ont utilis\u00e9 Onoff Business pour obtenir des lignes professionnelles pour leurs collaborateurs. Leur besoin premier \u00e9tait de fournir un num\u00e9ro de portable professionnel, pouvant s&#8217;installer sur n\u2019importe quel smartphone, sans avoir \u00e0 \u00e9quiper chacun d\u2019un t\u00e9l\u00e9phone portable d\u2019entreprise. Et comme Onoff Business peut \u00eatre mis en place en 10 minutes, \u00e0 distance, la solution \u00e9tait parfaite pour garder le contact avec les clients et les usagers, tout en donnant aux collaborateurs une ligne pro, qui prot\u00e8ge leur vie priv\u00e9e.<\/p><p>La crise du Covid-19 a acc\u00e9l\u00e9r\u00e9 l\u2019adoption d\u2019Onoff Business, mais la question du changement vers une t\u00e9l\u00e9phonie d\u00e9mat\u00e9rialis\u00e9e dans le cloud suscite parfois quelques r\u00e9ticences. Comment faciliter le changement pour rendre les entreprises plus comp\u00e9titives ? Comment favoriser la transformation num\u00e9rique des soci\u00e9t\u00e9s afin d\u2019en am\u00e9liorer la comp\u00e9titivit\u00e9 ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5e8e0 elementor-widget elementor-widget-heading\" data-id=\"7b5e8e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Comment faciliter la transformation num\u00e9rique en entreprise ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077e965 elementor-widget elementor-widget-text-editor\" data-id=\"077e965\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le num\u00e9rique est un v\u00e9ritable levier de d\u00e9veloppement et il permet de maintenir les activit\u00e9s en cas de crise. Quels sont les freins qui emp\u00eachent de poursuivre notre transformation num\u00e9rique ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb66c2 elementor-widget elementor-widget-heading\" data-id=\"5cb66c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Les 4 freins \u00e0 la transformation num\u00e9rique<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6472b51 elementor-widget elementor-widget-text-editor\" data-id=\"6472b51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le poids de l\u2019organisation<\/strong><br \/>D\u2019apr\u00e8s un article de Socialy, 39% des entreprises rencontrent des r\u00e9sistances \u00e0 la transformation num\u00e9rique en interne. Le poids de l\u2019organisation freine souvent la mise en place de nouvelles solutions. Il faut savoir anticiper les besoins de l\u2019entreprise et convaincre les salari\u00e9s pour une transformation num\u00e9rique r\u00e9ussie.<\/p><p><strong>Le manque de comp\u00e9tences num\u00e9riques<\/strong><br \/>Le num\u00e9rique impacte toutes les entreprises et \u00e0 tous les niveaux. Or, comme le montre le rapport de la commission europ\u00e9enne, une bonne formation aux outils informatiques fait d\u00e9faut en France. Bien conna\u00eetre les outils digitaux est cl\u00e9 pour les faire adopter. Une strat\u00e9gie de transformation num\u00e9rique ne peut s\u2019envisager sans formation des collaborateurs.<\/p><p><strong>Le manque de financement<\/strong><br \/>Certains outils num\u00e9riques sont co\u00fbteux. Ou bien supposent l\u2019achat d\u2019\u00e9quipements on\u00e9reux. Sans parler des bons profils tech qu\u2019il faut parvenir \u00e0 attirer. Avoir une vision claire de son objectif lorsque l\u2019on introduit de nouvelles solutions num\u00e9riques permet de trancher plus facilement cette \u00e9pineuse question de budget.<\/p><p><strong>Le manque d\u2019implication des dirigeants<\/strong><br \/>Se former ou bien se faire accompagner sur la transformation num\u00e9rique de son entreprise est cl\u00e9 pour un manager. La transformation doit passer par les dirigeants. D\u2019autant que le num\u00e9rique influence aussi les rapports dans l\u2019entreprise en aplatissant les syst\u00e8mes pyramidaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6fb20 elementor-widget elementor-widget-heading\" data-id=\"fc6fb20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Les 8 \u00e9tapes pour faire accepter le changement<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074303f elementor-widget elementor-widget-text-editor\" data-id=\"074303f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>John P. Kotter, professeur \u00e0 la Harvard Business School, a d\u00e9fini les 8 \u00e9tapes qui permettent de conduire un changement dans une entreprise. Il suppose que le changement, pour fonctionner, doit \u00eatre global et non fragment\u00e9 ou isol\u00e9. Voici ses recommandations pour faire adopter le changement :<\/p><p><strong>Un besoin urgent de changer<\/strong><\/p><p>Pour faire accepter le changement, il faut comprendre qu\u2019il est n\u00e9cessaire et m\u00eame qu\u2019il y a urgence \u00e0 changer. Pour cela, John P. Kotter conseille de s\u2019appuyer sur des faits concrets : statistiques, analyse de la concurrence, r\u00e9clamations des clients\u2026 Il faut d\u00e9montrer via un argumentaire que le changement est n\u00e9cessaire.<\/p><p><strong>Une \u00e9quipe leader &amp; puissante<\/strong><\/p><p>Pour mener le changement, il faut une \u00e9quipe forte, avec des acteurs qui ont un v\u00e9ritable poids dans l\u2019entreprise et la l\u00e9gitimit\u00e9 pour conduire le changement (en terme d\u2019expertise, d\u2019anciennet\u00e9, mais aussi de leadership et de charisme). Il est important que le changement soit port\u00e9 par plusieurs personnes dans l\u2019entreprise.<\/p><p><strong>Une vision qui donne du sens<\/strong><\/p><p>Le changement doit int\u00e9grer une vision strat\u00e9gique, qui donne du sens au projet, afin que les contributions des uns et des autres puissent s\u2019aligner en fonction de ce but commun. Cette vision doit se traduire dans des plannings et des livrables, pour rendre le changement concret.<\/p><p><strong>Une communication r\u00e9guli\u00e8re<\/strong><\/p><p>Apr\u00e8s avoir partag\u00e9 la vision et l\u2019urgence du besoin, il est important de communiquer sur l&#8217;avanc\u00e9e du projet et valoriser les \u00e9tapes pass\u00e9es comme autant de petites victoires.<\/p><p><strong>Traiter les obstacles<\/strong><\/p><p>Le changement implique forc\u00e9ment des peurs ou de la r\u00e9sistance. Il faut identifier ces blocages pour \u00eatre en mesure d\u2019y r\u00e9pondre. Toutes les r\u00e9sistances doivent \u00eatre trait\u00e9es pour garantir le succ\u00e8s de la transformation.<\/p><p><strong>\u00c9viter le d\u00e9couragement<\/strong><\/p><p>La transformation num\u00e9rique est un processus long. Pour tenir ce marathon, il faut d\u00e9montrer que les premi\u00e8res \u00e9tapes ont \u00e9t\u00e9 franchies. Ces victoires interm\u00e9diaires doivent \u00eatre suffisamment repr\u00e9sentatives et mat\u00e9rialisables pour encourager les \u00e9quipes et \u00e9viter l&#8217;essoufflement.<\/p><p><strong>Une mont\u00e9e en comp\u00e9tence des \u00e9quipes<\/strong><\/p><p>Pour que le changement soit profond et durable, il faut assurer la mont\u00e9e en comp\u00e9tence des \u00e9quipes tant sur les connaissances mais \u00e9galement sur le changement de posture.<\/p><p><strong>Inscrire le changement dans la culture d&#8217;entreprise<\/strong><\/p><p>Faire le lien entre le changement, le business mais aussi la vie quotidienne des<\/p><p>collaborateurs est tr\u00e8s important. L\u2019\u00e9volution des postures personnelles est une \u00e9tape cl\u00e9 du changement et doit \u00eatre pris en compte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2f429 elementor-widget elementor-widget-heading\" data-id=\"3a2f429\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Passage au num\u00e9rique : l\u2019exemple des clients d\u2019Onoff Business<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bf74f elementor-widget elementor-widget-text-editor\" data-id=\"c0bf74f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez Onoff Business, nous faisons souvent face \u00e0 cette r\u00e9sistance au changement et nous accompagnons nos clients pour faciliter le passage de leur t\u00e9l\u00e9phonie dans le cloud. Nous le faisons d\u2019autant plus facilement que la mise en place du service est tr\u00e8s simple. Utiliser Onoff Business permet aux managers, RH ou directeurs des achats de gagner du temps et de l\u2019argent en mettant fin au casse-t\u00eate des abonnements mobiles pour les salari\u00e9s et de la gestion des smartphones. Onoff Business permet de se d\u00e9charger d\u2019une t\u00e2che chronophage et \u00e0 peu de valeur ajout\u00e9e.<\/p><p>Attribuer un nouveau num\u00e9ro de mobile ou bien couper une ligne se fait simplement depuis la plateforme en ligne d\u2019Onoff Business. Plus besoin d\u2019acheter de nouveaux smartphones co\u00fbteux, l\u2019application Onoff Business disponible sur iOS et Android s\u2019adapte \u00e0 tous les appareils. L\u2019usage pour les collaborateurs est \u00e9galement tr\u00e8s simple comme l\u2019indique Alexis Jacquier, qui utilise Onoff Business pour la Mission locale de Chablais. C\u2019est l\u2019abandon de l\u2019ancien syst\u00e8me qui freine le passage \u00e0 la solution num\u00e9rique et qu\u2019il faut d\u00e9passer pour \u00eatre plus comp\u00e9titif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6281d67 elementor-widget elementor-widget-image\" data-id=\"6281d67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"185\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/02\/onoffbusiness-blog.jpg\" class=\"attachment-full size-full wp-image-1855\" alt=\"\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/02\/onoffbusiness-blog.jpg 740w, https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/02\/onoffbusiness-blog-300x75.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-671dc958 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"671dc958\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bffa51b\" data-id=\"4bffa51b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4462e5da elementor-widget elementor-widget-wp-widget-a2a_share_save_widget\" data-id=\"4462e5da\" data-element_type=\"widget\" data-widget_type=\"wp-widget-a2a_share_save_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"a2a_kit a2a_kit_size_26 addtoany_list\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Ffr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1885&amp;linkname=\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" href=\"https:\/\/www.addtoany.com\/add_to\/twitter?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Ffr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1885&amp;linkname=\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Ffr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1885&amp;linkname=\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_copy_link\" href=\"https:\/\/www.addtoany.com\/add_to\/copy_link?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Ffr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1885&amp;linkname=\" title=\"Copy Link\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419e2717 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"419e2717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4b173d\" data-id=\"2c4b173d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8a4de elementor-widget elementor-widget-text-editor\" data-id=\"5d8a4de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Articles r\u00e9cents :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529180cf premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"529180cf\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"1885\">\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"23\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1518\" height=\"964\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/03\/Dashboard-call-evaluation-ia.png\" class=\"attachment-full size-full wp-image-8191\" alt=\"\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/03\/Dashboard-call-evaluation-ia.png 1518w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/03\/Dashboard-call-evaluation-ia-300x191.png 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/03\/Dashboard-call-evaluation-ia-1024x650.png 1024w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/03\/Dashboard-call-evaluation-ia-768x488.png 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/fr\/blog\/actualite\/tableau-bord-evaluation-appels-ia\/\" target=\"_self\" aria-hidden=\"true\"><span>Optimiser le coaching commercial : Pourquoi passer \u00e0 l\u2019IA ?<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/fr\/blog\/actualite\/tableau-bord-evaluation-appels-ia\/\" target=\"_self\">\r\n\t\t\t\tOptimiser le coaching commercial : Pourquoi passer \u00e0 l\u2019IA ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>4 mars 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Pour la plupart des managers commerciaux, l'assurance qualit\u00e9 (QA) ressemble \u00e0 la recherche d'une aiguille dans une botte de foin. En moyenne, un manager n'\u00e9coute que 2 % des appels de son \u00e9quipe, esp\u00e9rant tomber par hasard sur un moment propice au coaching, tandis que les 98 % restants des interactions clients demeurent un myst\u00e8re total.\u00a0<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"23\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"421\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/02\/UPTOO.png\" class=\"attachment-full size-full wp-image-8138\" alt=\"Il s&#039;agit d&#039;un screen de la video interview du CEO d&#039;Uptoo\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/02\/UPTOO.png 750w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/02\/UPTOO-300x168.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/fr\/blog\/avis-dexperts\/prospection-commerciale-outbound\/\" target=\"_self\" aria-hidden=\"true\"><span>Prospection commerciale : pourquoi l\u2019outbound reste un pilier de la vente moderne, Interview de Steve Compere, CEO d\u2019Uptoo<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/fr\/blog\/avis-dexperts\/prospection-commerciale-outbound\/\" target=\"_self\">\r\n\t\t\t\tProspection commerciale : pourquoi l\u2019outbound reste un pilier de la vente moderne, Interview de Steve Compere, CEO d\u2019Uptoo\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>2 f\u00e9vrier 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Steve Compere, CEO d\u2019Uptoo, l\u2019une des agences de vente les plus reconnues en France, apporte une r\u00e9ponse claire dans cette interview exclusive r\u00e9alis\u00e9e avec Onoff Business.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"23\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"421\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api.webp\" class=\"attachment-full size-full wp-image-8033\" alt=\"public api\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api.webp 750w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api-300x168.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/fr\/blog\/actualite\/api-publique-onoff-business\/\" target=\"_self\" aria-hidden=\"true\"><span>D\u00e9couvrez de nouvelles possibilit\u00e9s avec l\u2019API publique Onoff Business<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/fr\/blog\/actualite\/api-publique-onoff-business\/\" target=\"_self\">\r\n\t\t\t\tD\u00e9couvrez de nouvelles possibilit\u00e9s avec l\u2019API publique Onoff Business\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>17 d\u00e9cembre 2025<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">L\u2019API publique Onoff Business est une nouvelle fonctionnalit\u00e9 puissante qui permet aux entreprises de connecter facilement leurs syst\u00e8mes internes (IT, RH, outils m\u00e9tiers) \u00e0 leur solution de t\u00e9l\u00e9phonie cloud Onoff Business.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>90% des Fran\u00e7ais estiment que l\u2019innovation ne constitue pas forc\u00e9ment une am\u00e9lioration pour le quotidien (sondage Opinionay pour Amaguiz de 2018). Dans ce&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[32,31],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-optimisations-au-travail","tag-tendances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformation num\u00e9rique : pourquoi changer est-il si difficile ?<\/title>\n<meta name=\"description\" content=\"90% des Fran\u00e7ais estiment que l\u2019innovation ne constitue pas forc\u00e9ment une am\u00e9lioration pour le quotidien...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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