{"id":8070,"date":"2026-01-23T17:00:48","date_gmt":"2026-01-23T16:00:48","guid":{"rendered":"https:\/\/business.onoff.app\/?p=8070"},"modified":"2026-07-27T16:43:51","modified_gmt":"2026-07-27T14:43:51","slug":"expert-insights-a-deep-dive-into-effective-strategies","status":"publish","type":"post","link":"https:\/\/business.onoff.app\/en\/blog\/case-studies\/expert-insights-a-deep-dive-into-effective-strategies\/","title":{"rendered":"Expert Insights: A Deep Dive into Effective Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8070\" class=\"elementor elementor-8070\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de378ca elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"de378ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98cb7dc\" data-id=\"98cb7dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4d628c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c4d628c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ee594\" data-id=\"48ee594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce4a39 elementor-widget elementor-widget-text-editor\" data-id=\"3ce4a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/blog\/\">\u2190 Blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6dd141 elementor-widget elementor-widget-heading\" data-id=\"c6dd141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Expert Insights: A Deep Dive into Effective Strategies\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9396578 elementor-widget elementor-widget-image\" data-id=\"9396578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"421\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api.webp\" class=\"attachment-large size-large wp-image-8034\" alt=\"public api\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api.webp 750w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api-300x168.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d65c81 elementor-widget elementor-widget-heading\" data-id=\"3d65c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2033a74 elementor-widget elementor-widget-text-editor\" data-id=\"2033a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today&#8217;s dynamic business environment, mastering effective sales strategies is paramount for growth. We recently had the privilege of speaking with sales expert <\/span><a href=\"https:\/\/www.linkedin.com\/in\/zaloperezherrera\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zalo Perez Herrera<\/span><\/a><span style=\"font-weight: 400;\">, who shared invaluable insights into optimizing sales processes, particularly for businesses looking to supercharge their outbound efforts. His experience managing two distinct business models \u2013 <\/span><a href=\"https:\/\/www.goeversun.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eversun<\/span><\/a><span style=\"font-weight: 400;\"> a French subscription-based energy service launched 2.5 years ago and generating over $3 million in revenue last year; and <\/span><a href=\"https:\/\/www.herreraheadhunters.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Herrera HeadHunters<\/span><\/a><span style=\"font-weight: 400;\">, a Lisbon-based headhunting and recruitment service with an outsourcing sales component called Go Echoes, that Zalo leads in all its aspects. To be present for both of his teams Zalo frequently travels between Paris and Lisbon.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09767a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09767a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ef98c1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"58ef98c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-798c161a\" data-id=\"798c161a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f482c0 elementor-widget elementor-widget-heading\" data-id=\"1f482c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Your Foundation: The Importance of Your Business Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3901a elementor-widget elementor-widget-text-editor\" data-id=\"6a3901a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zalo&#8217;s approach with Eversun and Go Echoes underscores a fundamental truth: your sales strategies must be intrinsically linked to the nuances of your business model and its current growth stage. Go Echoes, focused on providing outsourced sales teams, training, and coaching primarily for SaaS startups, thrives by identifying cost-effective, high-caliber international sales talent.<\/span><\/p><p>\u00a0<\/p><p><b><i>Key Takeaway:<\/i><\/b><i><span style=\"font-weight: 400;\"> Take a close look at your own business. What are its specific needs and where is it in its growth journey? Tailoring your sales strategies to these factors, as Zalo expertly demonstrates, is the crucial first step towards success.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ec8aa elementor-widget elementor-widget-heading\" data-id=\"05ec8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Supercharging Your Outbound Engine: A Multi-Channel Approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab40da elementor-widget elementor-widget-text-editor\" data-id=\"cab40da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go Echoes success is built on a robust multi-channel outbound strategy, seamlessly integrating email, LinkedIn, and cold calling, all orchestrated within an <\/span><b>11-touchpoint framework<\/b><span style=\"font-weight: 400;\"> per prospect. Impressively, their sales cycle is lean and efficient, often culminating in closed deals within just two to three weeks.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaeecf elementor-widget elementor-widget-heading\" data-id=\"6eaeecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Important Elements for Your Outbound Success:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a410ab3 elementor-widget elementor-widget-text-editor\" data-id=\"a410ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Embrace the Multi-Channel Advantage:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t rely on a single method. Combine various communication channels to broaden your reach and enhance engagement. Relying on tools that include additional sources input could be crucial for success, like <\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/onoff-business-click2call\/jbfkkljambdhjlkcfkcbpjfkkamkccfm\"><span style=\"font-weight: 400;\">Onoff Business\u2019s Chrome Extension.<\/span><\/a><\/li><li><b>Structure Your Outreach:<\/b><span style=\"font-weight: 400;\"> Implement a well-defined sequence of interactions to systematically nurture your leads.<\/span><\/li><li><b>Strive for an Efficient Sales Cycle:<\/b><span style=\"font-weight: 400;\"> While complexity varies, aim for efficiency in moving prospects through the pipeline and closing deals.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850cd8e elementor-widget elementor-widget-heading\" data-id=\"850cd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Navigating the Obstacles: Reaching the Right Decision-Makers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6121e1 elementor-widget elementor-widget-text-editor\" data-id=\"d6121e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most significant hurdle in outbound sales is connecting with the individuals who hold the decision-making power. This is where strategic and accurate prospecting becomes indispensable. When in doubt about your prospect&#8217;s decision-making process, the insights gained from call recordings, transcripts, and a general summarization of all past interactions might prove valuable.<\/span><\/p><p><b><i>Key Takeaway:<\/i><\/b><i><span style=\"font-weight: 400;\"> Invest wisely in tools and refine your strategies to effectively identify and establish contact with those crucial decision-makers within your target organizations.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbe0e2 elementor-widget elementor-widget-heading\" data-id=\"bdbe0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fueling Your Team's Success: Training and Continuous Improvement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a9222 elementor-widget elementor-widget-text-editor\" data-id=\"d0a9222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zalo&#8217;s commitment to team development is evident in Go Echoes&#8217; unique training methodology. They focus on extracting valuable lessons from &#8220;no&#8221; responses. Sales representatives meticulously record notes from these interactions, which are then reviewed by team leaders to provide targeted feedback. Call recording further enhances training, and real-time monitoring is strategically employed during the onboarding phase. To foster a strong sense of team, even in a remote setup, they utilize a virtual office tool called Gather.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98966dd elementor-widget elementor-widget-heading\" data-id=\"98966dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategies for Empowering Your Team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff762d1 elementor-widget elementor-widget-text-editor\" data-id=\"ff762d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turn Rejection into Learning:<\/b><span style=\"font-weight: 400;\"> Analyze &#8220;no&#8221; responses for actionable insights and continuous improvement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritize Ongoing Training:<\/b><span style=\"font-weight: 400;\"> Consistent training and constructive feedback are the cornerstones of a high-performing sales team.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cultivate Communication and Cohesion:<\/b><span style=\"font-weight: 400;\"> Implement tools and strategies to maintain strong team bonds, especially in remote work environments.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Integrations with other softwares and specific Onoff Business features such as Call Shadowing and Call Whispering are helping managers understand how to act and support their team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18aa66c elementor-widget elementor-widget-heading\" data-id=\"18aa66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measuring What Matters: Key Performance Indicators (KPIs) for Growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36ce6d elementor-widget elementor-widget-text-editor\" data-id=\"c36ce6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Zalo meticulously tracks several vital metrics to gauge performance and pinpoint areas for optimization, including call volume, call answer rates, average call duration, time between calls, meeting scheduling rates, and deal conversion rates. Interestingly, Zalo notes that shorter intervals between calls often correlate with higher overall productivity. Reports, Dashboards the precious Onoff Business\u2019s Call Heatmap will give the answers that are needed.<\/span><\/p><p>\u00a0<\/p><b><i><\/i><\/b><\/li><\/ul><p>\u00a0<\/p><p><b><i>Key Takeaway:<\/i><\/b> <i><span style=\"font-weight: 400;\">Regularly monitor these and other relevant KPIs to gain a clear understanding of your team&#8217;s performance and identify areas where strategic adjustments can lead to significant gains.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0bb65 elementor-widget elementor-widget-heading\" data-id=\"bf0bb65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Equipping Your Team: The Right Technology Stack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d0aa8 elementor-widget elementor-widget-text-editor\" data-id=\"f8d0aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Go Echoes leverages a strategic blend of technology in addition to the mentioned telephony system aspect, the simplicity and flexibility of Google Sheets as a CRM alternative, and insightful meeting transcription and analysis.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For teams managing distributed outreach operations, tools like Onoff Business can simplify mobile communication management by offering professional phone numbers on personal devices. This approach aligns well with lean stacks like Google Sheets or CRMs and provides the control and flexibility remote sales teams often need.\u00a0 Webhooks, native integrations and automation tools bring the setup to the next level.<\/span><\/p><p>\u00a0<\/p><p><b>Technology Adoption:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Tools Purposefully:<\/b><span style=\"font-weight: 400;\"> Select technology that genuinely enhances efficiency and provides the data-driven insights you need.<\/span><\/li><li><b>Embrace Flexibility:<\/b><span style=\"font-weight: 400;\"> Consider tools that offer adaptability and seamless integration with your existing systems.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cfc1c elementor-widget elementor-widget-heading\" data-id=\"93cfc1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead: The Evolving Landscape of Outbound Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423a965 elementor-widget elementor-widget-text-editor\" data-id=\"423a965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zalo astutely recognizes that while outbound calling remains a powerful tool, it must adapt to evolving communication preferences and challenges. The decreasing familiarity of younger generations with phone calls and the increasing hurdles in email marketing necessitate a dynamic approach. He firmly believes in the enduring value of a well-orchestrated multi-channel strategy.<\/span><\/p><p>\u00a0<\/p><p><b><i>Key Takeaway:<\/i><\/b> <i><span style=\"font-weight: 400;\">While outbound calling remains a valuable asset, be prepared to adapt your strategies to address shifting communication norms and leverage a diverse range of channels for optimal impact.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1058121 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1058121\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ca7d0\" data-id=\"73ca7d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aca1939 elementor-widget elementor-widget-heading\" data-id=\"aca1939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Secure &amp; Standard Authentication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f95b364 elementor-widget elementor-widget-text-editor\" data-id=\"f95b364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Access to the Public API using custom API keys<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access Control:<\/b><span style=\"font-weight: 400;\"> The API is exclusively available to <\/span><b>Max Plan<\/b><span style=\"font-weight: 400;\"> users. Management (token generation, settings) is restricted to <\/span><b>Admin &amp; Owner<\/b><span style=\"font-weight: 400;\"> roles. Team Leads and Users can view the API page but cannot manage settings.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access Point:<\/b><span style=\"font-weight: 400;\"> A new <\/span><b>Public API<\/b><span style=\"font-weight: 400;\"> menu item, labeled &#8220;<\/span><b>New<\/b><span style=\"font-weight: 400;\">&#8221; and &#8220;Max Plan only,&#8221; is now available after the <\/span><b>Integrations<\/b><span style=\"font-weight: 400;\"> section in your B2B Console.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Developer Link:<\/b><span> This page provides access to the full developer documentation (Swagger\/OpenAPI reference) for technical details: <\/span><a href=\"https:\/\/docs.onoffbusiness.com\/api\/introduction\"><span>https:\/\/docs.onoffbusiness.com\/api\/introduction<\/span><\/a><span>.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8542dae elementor-widget elementor-widget-image\" data-id=\"8542dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_000-1024x724.jpg\" class=\"attachment-large size-large wp-image-8008\" alt=\"Fonctionnalit\u00e9 API public Onoff Business\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_000-1024x724.jpg 1024w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_000-300x212.jpg 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_000-768x543.jpg 768w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_000.jpg 1161w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-842ab7c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"842ab7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edab3c9\" data-id=\"edab3c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84dcddd elementor-widget elementor-widget-heading\" data-id=\"84dcddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don't forget our Webhooks!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281c6e8 elementor-widget elementor-widget-text-editor\" data-id=\"281c6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Public API is excellent for <\/span><b>pulling and pushing data<\/b><span style=\"font-weight: 400;\"> (like querying members or creating an employee). For instant, event-driven updates, remember that <\/span><b>Onoff Business Webhooks<\/b><span style=\"font-weight: 400;\"> remain a critical tool for your integration strategy.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Webhooks allow Onoff to notify your systems <\/span><i><span style=\"font-weight: 400;\">immediately<\/span><\/i><span style=\"font-weight: 400;\"> when a key event happens, minimizing the need for constant polling. Used together, the Public API and Webhooks provide a complete integration solution.<\/span><\/p><p>\u00a0<\/p><p><b>\ud83d\udd17 Explore our Webhook documentation here: <\/b><a href=\"https:\/\/docs.onoffbusiness.com\/webhook\/introduction\">https:\/\/docs.onoffbusiness.com\/webhook\/introduction<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a63c4a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2a63c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0702bd6\" data-id=\"0702bd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0990984 elementor-widget elementor-widget-heading\" data-id=\"0990984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's next? A peek into future scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597710a elementor-widget elementor-widget-text-editor\" data-id=\"597710a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Future releases are planned to include robust expansions such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Department Management, Calls Management (listing, retrieving metadata, and downloading recordings\/voicemails), and SMS Management (listing and sending) in V2;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact Management (listing, creating, editing, and deleting contacts) in V3;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tag Management and Statistics Insights (usage, failure rates, and top endpoints) in V4.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Ready to start integrating?<\/b><span style=\"font-weight: 400;\"> Find the full developer documentation here: <\/span><a href=\"https:\/\/docs.onoffbusiness.com\/api\/introduction\">https:\/\/docs.onoffbusiness.com\/api\/introduction<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9859bdd elementor-widget elementor-widget-image\" data-id=\"9859bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_001-1024x724.jpg\" class=\"attachment-large size-large wp-image-8010\" alt=\"Documentation API public Onoff Business\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_001-1024x724.jpg 1024w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_001-300x212.jpg 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_001-768x543.jpg 768w, https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob_public_api_001.jpg 1161w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c731289 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c731289\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a6610b\" data-id=\"0a6610b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363ad38 elementor-widget elementor-widget-heading\" data-id=\"363ad38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want help with telephony for your business ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b3d73 elementor-widget elementor-widget-text-editor\" data-id=\"b8b3d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">One of our experts can advise you :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656587d elementor-align-center animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"656587d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/d\/d7f-t4r-hxz\" target=\"_blank\" id=\"popup_rdv\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7e64b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3b7e64b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a399a44\" data-id=\"a399a44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eab2b7 elementor-widget elementor-widget-text-editor\" data-id=\"5eab2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>Did you like this article ? Feel free to share it with your network<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-759173b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"759173b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14f59aa7\" data-id=\"14f59aa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3919a3da elementor-widget elementor-widget-wp-widget-a2a_share_save_widget\" data-id=\"3919a3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-a2a_share_save_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"a2a_kit a2a_kit_size_26 addtoany_list\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F8070&amp;linkname=\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" href=\"https:\/\/www.addtoany.com\/add_to\/twitter?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F8070&amp;linkname=\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F8070&amp;linkname=\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_copy_link\" href=\"https:\/\/www.addtoany.com\/add_to\/copy_link?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F8070&amp;linkname=\" title=\"Copy Link\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419e2717 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"419e2717\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4b173d\" data-id=\"2c4b173d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8a4de elementor-widget elementor-widget-text-editor\" data-id=\"5d8a4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Articles r\u00e9cents :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529180cf premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"529180cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"8070\">\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1749\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-scaled.png\" class=\"attachment-full size-full wp-image-9215\" alt=\"The PSTN switch off explained: what happens to the public switched telephone network\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-scaled.png 2560w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-300x205.png 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-1024x700.png 1024w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-768x525.png 768w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-1536x1049.png 1536w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-2048x1399.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/en\/blog\/news\/pstn-switch-off\/\" target=\"_self\" aria-hidden=\"true\"><span>The PSTN switch off explained: what happens to the public switched telephone network<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/en\/blog\/news\/pstn-switch-off\/\" target=\"_self\">\r\n\t\t\t\tThe PSTN switch off explained: what happens to the public switched telephone network\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>13 August 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">The UK's copper phone network closes on 31 January 2027, taking analogue lines, ISDN and FTTC with it. What the PSTN is, which dates actually bind, and what stops working.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/marketing_onoff_Ultra-realistic_close-up_lifestyle_photograph_63791f1b-d410-4602-8a7e-9471a833407b_0-1.webp\" class=\"attachment-full size-full wp-image-9029\" alt=\"How to Switch From Landline to VoIP Without Disrupting Your Business\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/en\/blog\/news\/landline-to-voip\/\" target=\"_self\" aria-hidden=\"true\"><span>How to switch from landline to VoIP: a 7-step guide for UK businesses<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/en\/blog\/news\/landline-to-voip\/\" target=\"_self\">\r\n\t\t\t\tHow to switch from landline to VoIP: a 7-step guide for UK businesses\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>11 August 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">The UK's PSTN closes on 31 January 2027, and 350,000 business premises are still on copper. Here's how to move from landline to VoIP in seven steps, keeping your numbers and avoiding downtime.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2021\/03\/ChatGPT-Image-Aug-11-2026-04_50_20-PM.webp\" class=\"attachment-full size-full wp-image-9131\" alt=\"Cold calling in 2026\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/en\/blog\/technology-telecoms\/cold-calling-is-teleprospecting-is-outdated\/\" target=\"_self\" aria-hidden=\"true\"><span>Cold calling in 2026: does it still work, and how to do it well\u200b<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/en\/blog\/technology-telecoms\/cold-calling-is-teleprospecting-is-outdated\/\" target=\"_self\">\r\n\t\t\t\tCold calling in 2026: does it still work, and how to do it well\u200b\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>3 August 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">What cold calling looks like in UK B2B now: building a list worth calling, structuring the call, the objections that recur, and what the rules require before you dial.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today\u2019s dynamic business environment, mastering effective sales strategies is paramount for growth. We recently had the privilege of speaking with sales expert Zalo Perez Herrera, who shared invaluable insights into optimizing sales processes, particularly for businesses looking to supercharge their outbound efforts<\/p>\n","protected":false},"author":22,"featured_media":8034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","page_builder":"","footnotes":""},"categories":[1,82],"tags":[],"class_list":["post-8070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and sales: how to manage salespeople in the age of algorithms ?<\/title>\n<meta name=\"description\" content=\"Artificial intelligence is shaking up the practise of commercial management. Algorithms are entering the daily lives of sales teams...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.onoff.app\/en\/blog\/case-studies\/expert-insights-a-deep-dive-into-effective-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and sales: how to manage salespeople in the age of algorithms ?\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence is shaking up the practise of commercial management. Algorithms are entering the daily lives of sales teams...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.onoff.app\/en\/blog\/case-studies\/expert-insights-a-deep-dive-into-effective-strategies\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T16:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T14:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2025\/12\/oob-blog-public-api.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sebastien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/\"},\"author\":{\"name\":\"Sebastien\",\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/#\\\/schema\\\/person\\\/7de65aafbd46b4bbea437d37384fee23\"},\"headline\":\"Expert Insights: A Deep Dive into Effective Strategies\",\"datePublished\":\"2026-01-23T16:00:48+00:00\",\"dateModified\":\"2026-07-27T14:43:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/\"},\"wordCount\":1462,\"image\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.onoff.app\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/oob-blog-public-api.webp\",\"articleSection\":[\"Actualit\u00e9\",\"Case studies\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/\",\"url\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/\",\"name\":\"AI and sales: how to manage salespeople in the age of algorithms ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/case-studies\\\/expert-insights-a-deep-dive-into-effective-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.onoff.app\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/oob-blog-public-api.webp\",\"datePublished\":\"2026-01-23T16:00:48+00:00\",\"dateModified\":\"2026-07-27T14:43:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/#\\\/schema\\\/person\\\/7de65aafbd46b4bbea437d37384fee23\"},\"description\":\"Artificial intelligence is shaking up the practise of commercial management. 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