{"id":4293,"date":"2022-05-04T10:49:43","date_gmt":"2022-05-04T09:49:43","guid":{"rendered":"https:\/\/business.onoff.app\/?p=4293"},"modified":"2026-07-27T16:32:54","modified_gmt":"2026-07-27T14:32:54","slug":"digital-transformation-why-is-change-so-hard","status":"publish","type":"post","link":"https:\/\/business.onoff.app\/en\/blog\/news\/digital-transformation-why-is-change-so-hard\/","title":{"rendered":"Digital transformation : switch to Onoff Business!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4293\" class=\"elementor elementor-4293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4d628c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c4d628c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ee594\" data-id=\"48ee594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce4a39 elementor-widget elementor-widget-text-editor\" data-id=\"3ce4a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/blog\/\">\u2190 Blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fa9fd elementor-widget elementor-widget-image\" data-id=\"34fa9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"522\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff.jpg\" class=\"attachment-full size-full wp-image-2180\" alt=\"\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff.jpg 940w, https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff-300x167.jpg 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff-768x426.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ef98c1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"58ef98c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-798c161a\" data-id=\"798c161a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36860bb7 elementor-widget elementor-widget-heading\" data-id=\"36860bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital transformation: switch to Onoff Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5078a63 elementor-widget elementor-widget-heading\" data-id=\"5078a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Are French people resistant to digital technology?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dc595 elementor-widget elementor-widget-heading\" data-id=\"39dc595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The French, skeptical about innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2033a74 elementor-widget elementor-widget-text-editor\" data-id=\"2033a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">90% of French people believe that innovation is not necessarily an improvement for everyday life (Opinionway survey for Amaguiz from 2018). In this survey, none of the digital innovations fully attract support: neither connected objects, nor domestic assistant robots, or even Artificial Intelligence. Many doubt the positive impact of these technologies on our societies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087029c elementor-widget elementor-widget-heading\" data-id=\"087029c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5 digital-related fields where France is lagging behind<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3901a elementor-widget elementor-widget-text-editor\" data-id=\"6a3901a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This mistrust is reflected throughout society and impacts France&#8217;s digital competitiveness. According to the study conducted by the European Commission (The Digital economy and society index), France is ranking below the European average regarding the following 5 areas :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connectivity<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Population&#8217; digital know-how<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital services usage<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digitalization of companies and e-commerce development<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital government services.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This lack of confidence in innovation is undermining France&#8217;s competitiveness. Moreover, the need for digital transformation of society and companies has been noticed following the Covid-19 crisis. With the lock-down, new digital processes have been activated. According to The Work survey by Service Now, 87% of executives in France say that the pandemic has led their company to reconsider the way they work. The pace has been accelerated by the pandemic, but now we must find the right balance between the immediate need felt during lockdown and the deeper changes that are ongoing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7182152 elementor-widget elementor-widget-heading\" data-id=\"7182152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Digital transition is speeding up, towards services such as Onoff Business<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8adcd12 elementor-widget elementor-widget-text-editor\" data-id=\"8adcd12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We at Onoff Business have seen our customers facing this emergency. With lockdown, many companies and associations have used Onoff Business to obtain business lines for their employees. Their primary need was to provide a professional mobile number that could be used on any smartphone, without having to equip everyone with a company cell phone. And since Onoff Business can be set up in 10 minutes, remotely, the solution was perfect to keep in touch with customers and users, while giving employees a pro line, protecting their privacy.<\/span><\/p><p><span style=\"font-weight: 400;\">The Covid-19 crisis has speeded up Onoff Business adoption, but switching to cloud-based telephony sometimes raises a few eyebrows. How to smooth the change to make companies more competitive? How can we promote the companies&#8217; digital transformation in order to improve their competitiveness?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5e8e0 elementor-widget elementor-widget-heading\" data-id=\"7b5e8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to facilitate digital transformation within your company?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077e965 elementor-widget elementor-widget-text-editor\" data-id=\"077e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital technology is a real lever for development and it allows us to maintain our activities in case of a crisis. What are the main inhibiting factors to our digital transformation?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb66c2 elementor-widget elementor-widget-heading\" data-id=\"5cb66c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The 4 main obstacles to digital transformation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6472b51 elementor-widget elementor-widget-text-editor\" data-id=\"6472b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The organizational weight<\/b><\/p><p><span style=\"font-weight: 400;\">According to an article written by Socialy, 39% of companies encounter internal resistance to digital transformation. The organizational dimension often slows down the development of new solutions. You have to know how to think ahead according to your company&#8217;s needs and convince your employees for a successful digital transformation.<\/span><\/p><p><b>The lack of digital skills<\/b><\/p><p><span style=\"font-weight: 400;\">Digital technology impacts all companies and at all levels. However, as the European Commission&#8217;s report has pointed out, there is a lack of good IT training in France. A good knowledge of digital tools is key to their adoption. A digital transformation strategy cannot be considered without employee training.<\/span><\/p><p><b>Lack of funding<\/b><\/p><p><span style=\"font-weight: 400;\">Some digital tools are expensive. Or involve expensive equipment purchases. Not to mention the need to attract the right tech profiles. Having a clear vision of your objective when introducing new digital solutions makes it easier to solve this tricky budget issue.<\/span><\/p><p><b>Lack of management involvement<\/b><\/p><p><span style=\"font-weight: 400;\">To train or to be coached on the digital transformation of his company is something crucial for a manager. Transformations have to be carried out by managers. Especially since digital technology also influences relationships within the company by leveling out pyramid systems.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6fb20 elementor-widget elementor-widget-heading\" data-id=\"fc6fb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The 8 steps to accept change<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074303f elementor-widget elementor-widget-text-editor\" data-id=\"074303f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">John P. Kotter, a Harvard Business School professor, has defined the 8 steps leading to a successful change in a company. He assumes that change, to be efficient, must be global and not fragmented or isolated. Here are his recommendations for getting change adopted:<\/span><\/p><p><b>The urgent need for change<\/b><\/p><p><span style=\"font-weight: 400;\">To make people accept the change, we must understand that it is necessary or even an emergency. To achieve this goal, John P. Kotter advises to rely on concrete facts: statistics, competitor analysis, customer complaints&#8230; You have to demonstrate through arguments that the change is necessary.<\/span><\/p><p><b>A powerful leadership team<\/b><\/p><p><span style=\"font-weight: 400;\">To lead the change, you need a strong team, with players who have a real weight within the company and the legitimacy to lead the change (in terms of expertise, seniority, but also leadership and charisma). The most significant thing about change is that it must be driven by several people in the company.<\/span><\/p><p><b>A vision providing meaning<\/b><\/p><p><span style=\"font-weight: 400;\">Change must integrate a strategic vision, giving meaning to the project, so that people&#8217;s contributions match up with this common goal. This vision must be translated into plans and deliverables, to make the change concrete.<\/span><\/p><p><b>Ongoing communication<\/b><\/p><p><span style=\"font-weight: 400;\">As soon as the vision and the needs have been shared, it is important to communicate on the project&#8217;s evolution and to value the past steps as small victories.<\/span><\/p><p><b>Dealing with obstacles<\/b><\/p><p><span style=\"font-weight: 400;\">Change inevitably involves fears or resistance. These obstacles must be identified in order to be able to respond to them. All resistance must be addressed to ensure the success of the transformation.<\/span><\/p><p><b>Avoiding discouragement<\/b><\/p><p><span style=\"font-weight: 400;\">Digital transformation is a long process. To keep up with this marathon, it is necessary to demonstrate that the first steps have been taken. These intermediate victories must be sufficiently representative and materializable to encourage teams and avoid running out of steam.<\/span><\/p><p><b>Upgrading your team&#8217;s skills<\/b><\/p><p><span style=\"font-weight: 400;\">For a deep and lasting change process, you must help your teams to develop their skills and knowledge, as well as their attitudes.<\/span><\/p><p><b>Ensuring that change is a fundamental part of the corporate culture<\/b><\/p><p><span style=\"font-weight: 400;\">It is very important to connect change to your business and to your employees&#8217; daily lives. The evolution of personal postures is a key stage of change and must be taken into account.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2f429 elementor-widget elementor-widget-heading\" data-id=\"3a2f429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Going digital: Onoff Business customers' testimony<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bf74f elementor-widget elementor-widget-text-editor\" data-id=\"c0bf74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We frequently face this resistance to change and therefore we guide our customers to facilitate their telephony transition to the cloud. We do this all the more conveniently because the service is very easy to set up. Using Onoff Business allows managers, HR or purchasing directors to save time and money by breaking down the mobile subscription headache for employees and smartphone management. Onoff Business allows you to get rid of a time-consuming task with little added value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6281d67 elementor-widget elementor-widget-image\" data-id=\"6281d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"185\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/02\/onoffbusiness-blog.jpg\" class=\"attachment-full size-full wp-image-1855\" alt=\"\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/02\/onoffbusiness-blog.jpg 740w, https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/02\/onoffbusiness-blog-300x75.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-671dc958 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"671dc958\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bffa51b\" data-id=\"4bffa51b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4462e5da elementor-widget elementor-widget-wp-widget-a2a_share_save_widget\" data-id=\"4462e5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-a2a_share_save_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"a2a_kit a2a_kit_size_26 addtoany_list\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4293&amp;linkname=\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" href=\"https:\/\/www.addtoany.com\/add_to\/twitter?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4293&amp;linkname=\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4293&amp;linkname=\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_copy_link\" href=\"https:\/\/www.addtoany.com\/add_to\/copy_link?linkurl=https%3A%2F%2Fbusiness.onoff.app%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4293&amp;linkname=\" title=\"Copy Link\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419e2717 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"419e2717\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4b173d\" data-id=\"2c4b173d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8a4de elementor-widget elementor-widget-text-editor\" data-id=\"5d8a4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Articles r\u00e9cents :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529180cf premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"529180cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"4293\">\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1749\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-scaled.png\" class=\"attachment-full size-full wp-image-9215\" alt=\"The PSTN switch off explained: what happens to the public switched telephone network\" srcset=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-scaled.png 2560w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-300x205.png 300w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-1024x700.png 1024w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-768x525.png 768w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-1536x1049.png 1536w, https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/Rectangle-589-2048x1399.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/en\/blog\/news\/pstn-switch-off\/\" target=\"_self\" aria-hidden=\"true\"><span>The PSTN switch off explained: what happens to the public switched telephone network<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/en\/blog\/news\/pstn-switch-off\/\" target=\"_self\">\r\n\t\t\t\tThe PSTN switch off explained: what happens to the public switched telephone network\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>13 August 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">The UK's copper phone network closes on 31 January 2027, taking analogue lines, ISDN and FTTC with it. What the PSTN is, which dates actually bind, and what stops working.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2026\/08\/marketing_onoff_Ultra-realistic_close-up_lifestyle_photograph_63791f1b-d410-4602-8a7e-9471a833407b_0-1.webp\" class=\"attachment-full size-full wp-image-9029\" alt=\"How to Switch From Landline to VoIP Without Disrupting Your Business\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/en\/blog\/news\/landline-to-voip\/\" target=\"_self\" aria-hidden=\"true\"><span>How to switch from landline to VoIP: a 7-step guide for UK businesses<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/en\/blog\/news\/landline-to-voip\/\" target=\"_self\">\r\n\t\t\t\tHow to switch from landline to VoIP: a 7-step guide for UK businesses\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>11 August 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">The UK's PSTN closes on 31 January 2027, and 350,000 business premises are still on copper. Here's how to move from landline to VoIP in seven steps, keeping your numbers and avoiding downtime.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2021\/03\/ChatGPT-Image-Aug-11-2026-04_50_20-PM.webp\" class=\"attachment-full size-full wp-image-9131\" alt=\"Cold calling in 2026\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/business.onoff.app\/en\/blog\/technology-telecoms\/cold-calling-is-teleprospecting-is-outdated\/\" target=\"_self\" aria-hidden=\"true\"><span>Cold calling in 2026: does it still work, and how to do it well\u200b<\/span><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/business.onoff.app\/en\/blog\/technology-telecoms\/cold-calling-is-teleprospecting-is-outdated\/\" target=\"_self\">\r\n\t\t\t\tCold calling in 2026: does it still work, and how to do it well\u200b\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<span>3 August 2026<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blob-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">What cold calling looks like in UK B2B now: building a list worth calling, structuring the call, the objections that recur, and what the rules require before you dial.<\/p>\t\t <\/div>\r\n\t\t \r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2190 Blog Digital transformation: switch to Onoff Business Are French people resistant to digital technology? The French, skeptical about innovation 90% of French people believe that innovation is not necessarily an improvement for everyday life (Opinionway survey for Amaguiz from 2018). In this survey, none of the digital innovations fully attract support: neither connected objects, nor domestic assistant robots, or even Artificial Intelligence. Many doubt the positive impact of these technologies on our societies. 5 digital-related fields where France is lagging behind This mistrust is reflected throughout society and impacts France&#8217;s digital competitiveness. According to the study conducted by the European Commission (The Digital economy and society index), France is ranking below the European average regarding the following 5 areas :\u00a0 Connectivity Population&#8217; digital know-how Digital services usage Digitalization of companies and e-commerce development Digital government services. \u00a0 This lack of confidence in innovation is undermining France&#8217;s competitiveness. Moreover, the need for digital transformation of society and companies has been noticed following the Covid-19 crisis. With the lock-down, new digital processes have been activated. According to The Work survey by Service Now, 87% of executives in France say that the pandemic has led their company to reconsider the way they work. The pace has been accelerated by the pandemic, but now we must find the right balance between the immediate need felt during lockdown and the deeper changes that are ongoing. Digital transition is speeding up, towards services such as Onoff Business We at Onoff Business have seen our customers facing this emergency. With lockdown, many companies and associations have used Onoff Business to obtain business lines for their employees. Their primary need was to provide a professional mobile number that could be used on any smartphone, without having to equip everyone with a company cell phone. And since Onoff Business can be set up in 10 minutes, remotely, the solution was perfect to keep in touch with customers and users, while giving employees a pro line, protecting their privacy. The Covid-19 crisis has speeded up Onoff Business adoption, but switching to cloud-based telephony sometimes raises a few eyebrows. How to smooth the change to make companies more competitive? How can we promote the companies&#8217; digital transformation in order to improve their competitiveness? How to facilitate digital transformation within your company? Digital technology is a real lever for development and it allows us to maintain our activities in case of a crisis. What are the main inhibiting factors to our digital transformation? The 4 main obstacles to digital transformation The organizational weight According to an article written by Socialy, 39% of companies encounter internal resistance to digital transformation. The organizational dimension often slows down the development of new solutions. You have to know how to think ahead according to your company&#8217;s needs and convince your employees for a successful digital transformation. The lack of digital skills Digital technology impacts all companies and at all levels. However, as the European Commission&#8217;s report has pointed out, there is a lack of good IT training in France. A good knowledge of digital tools is key to their adoption. A digital transformation strategy cannot be considered without employee training. Lack of funding Some digital tools are expensive. Or involve expensive equipment purchases. Not to mention the need to attract the right tech profiles. Having a clear vision of your objective when introducing new digital solutions makes it easier to solve this tricky budget issue. Lack of management involvement To train or to be coached on the digital transformation of his company is something crucial for a manager. Transformations have to be carried out by managers. Especially since digital technology also influences relationships within the company by leveling out pyramid systems. The 8 steps to accept change John P. Kotter, a Harvard Business School professor, has defined the 8 steps leading to a successful change in a company. He assumes that change, to be efficient, must be global and not fragmented or isolated. Here are his recommendations for getting change adopted: The urgent need for change To make people accept the change, we must understand that it is necessary or even an emergency. To achieve this goal, John P. Kotter advises to rely on concrete facts: statistics, competitor analysis, customer complaints&#8230; You have to demonstrate through arguments that the change is necessary. A powerful leadership team To lead the change, you need a strong team, with players who have a real weight within the company and the legitimacy to lead the change (in terms of expertise, seniority, but also leadership and charisma). The most significant thing about change is that it must be driven by several people in the company. A vision providing meaning Change must integrate a strategic vision, giving meaning to the project, so that people&#8217;s contributions match up with this common goal. This vision must be translated into plans and deliverables, to make the change concrete. Ongoing communication As soon as the vision and the needs have been shared, it is important to communicate on the project&#8217;s evolution and to value the past steps as small victories. Dealing with obstacles Change inevitably involves fears or resistance. These obstacles must be identified in order to be able to respond to them. All resistance must be addressed to ensure the success of the transformation. Avoiding discouragement Digital transformation is a long process. To keep up with this marathon, it is necessary to demonstrate that the first steps have been taken. These intermediate victories must be sufficiently representative and materializable to encourage teams and avoid running out of steam. Upgrading your team&#8217;s skills For a deep and lasting change process, you must help your teams to develop their skills and knowledge, as well as their attitudes. Ensuring that change is a fundamental part of the corporate culture It is very important to connect change to your business and to your employees&#8217; daily lives. The evolution of personal postures is a key stage of change and must be taken into account. Going digital: Onoff Business<\/p>\n","protected":false},"author":13,"featured_media":2181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","page_builder":"","footnotes":""},"categories":[1,8,83],"tags":[55,58],"class_list":["post-4293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-news","category-technology-telecoms","tag-optimisation-at-work","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital transformation : switch to Onoff Business! -<\/title>\n<meta name=\"description\" content=\"90% of French people believe that innovation is not necessarily an improvement for everyday life (Opinionway survey for Amaguiz from 2018). In this survey, none of the digital innovations fully attract support: neither connected objects, nor domestic assistant robots, or even Artificial Intelligence. Many doubt the positive impact of these technologies on our societies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.onoff.app\/en\/blog\/news\/digital-transformation-why-is-change-so-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation : switch to Onoff Business! -\" \/>\n<meta property=\"og:description\" content=\"90% of French people believe that innovation is not necessarily an improvement for everyday life (Opinionway survey for Amaguiz from 2018). In this survey, none of the digital innovations fully attract support: neither connected objects, nor domestic assistant robots, or even Artificial Intelligence. Many doubt the positive impact of these technologies on our societies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.onoff.app\/en\/blog\/news\/digital-transformation-why-is-change-so-hard\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-04T09:49:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T14:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.onoff.app\/wp-content\/uploads\/2020\/10\/passer-chez-onoff.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/news\\\/digital-transformation-why-is-change-so-hard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/news\\\/digital-transformation-why-is-change-so-hard\\\/\"},\"author\":{\"name\":\"alex\",\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/#\\\/schema\\\/person\\\/8723497fa96fd5228e5d4ec4be1570e1\"},\"headline\":\"Digital transformation : switch to Onoff Business!\",\"datePublished\":\"2022-05-04T09:49:43+00:00\",\"dateModified\":\"2026-07-27T14:32:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/news\\\/digital-transformation-why-is-change-so-hard\\\/\"},\"wordCount\":1323,\"image\":{\"@id\":\"https:\\\/\\\/business.onoff.app\\\/en\\\/blog\\\/news\\\/digital-transformation-why-is-change-so-hard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.onoff.app\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/passer-chez-onoff.jpg\",\"keywords\":[\"01. 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